About Us - The Story of Pravé

Pravé was born from a simple idea — style should be effortless, versatile, and true to self.

We live in a world where fashion changes fast, but individuality is timeless. Pravé was created for the women who don’t chase trends — they define them. For those who can command attention with quiet confidence, who find strength in simplicity and power in authenticity.

Our name, Pravé, comes from the essence of “praise” — a celebration of confidence, individuality, and grace. Each collection echoes that philosophy: clean lines, fluid silhouettes, and fabrics that move with you, not against you.

From workdays to weekends, from local streets to global runways — Pravé is designed to belong everywhere. Because true style doesn’t follow seasons; it follows you.

MEET THE FOUNDER — RAM HIRANI

Pravé was founded by Ram Hirani, a serial entrepreneur, fashion enthusiast, and podcaster whose love for storytelling and business innovation has shaped multiple successful ventures over the past decade.

With a deep understanding of consumer psychology and emerging youth culture, Ram noticed a clear gap in the Indian fashion market — women wanted high-quality, global-standard clothing without paying luxury prices.

This insight sparked the creation of Pravé.

Driven by his passion for brand-building and clean, functional design, Ram built Pravé around three promises:
Premium fabrics. Elevated styling. Honest pricing.

Today, he leads the brand with the vision of creating a fashion destination that resonates with young India — aspirational yet accessible, global yet relatable.