The wait is finally over — Pravé has officially launched, and with it comes a refreshing new voice in India’s women’s casualwear segment. Built on the philosophy of effortless global fashion at accessible pricing, Pravé is here to redefine how women experience everyday dressing.
From premium imported fabrics to clean silhouettes, flattering fits, and timeless designs — this is fashion you can truly live in.
And yes, to celebrate the launch, customers can enjoy an exclusive flat 10% off with the code:
PRAVE10
(Prices already include taxes, so what you see is exactly what you pay!)
A New Chapter for Women’s Casual Fashion in India
Pravé is not just another clothing label. It’s a brand shaped by years of garment expertise, global inspiration, and a deep understanding of the modern Indian woman. The brand launches with a clear purpose — to make beautifully crafted, premium-feel clothing accessible without the luxury price tag.
Every piece is designed to be worn in real life:
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Your 9am meetings
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Lunch with friends
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Weekend plans
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Coffee runs
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Nights out
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And all your unexpected moments in between
Pravé celebrates style that’s effortless, comfortable, and timeless — no drama, no complications.
Meet the Founder: Ram Hirani — Entrepreneur, Podcaster, Visionary
Behind Pravé is Ram Hirani, a serial entrepreneur whose connection to clothing goes far beyond business. Growing up around stitching units, fabrics, and skilled artisans, Ram absorbed the craft and culture of garment-making from a young age.
After completing ten years in the apparel and lifestyle industry, he realised something important:
Indian women are forced to choose between quality and affordability — and they shouldn’t have to.
As a podcaster and storyteller, Ram has spent years listening to young India — students, professionals, creatives, and homemakers. Their needs shaped the foundation of Pravé:
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Clothing that looks global
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Feels premium
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Fits beautifully
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Lasts beyond seasons
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And still respects a real-world budget
Pravé is his answer to the modern woman’s wardrobe.
Why Pravé Is Different — A Collection Made for Women Who Do It All
The launch collection is a blend of global aesthetics and Indian practicality. Designed for movement, expression, and comfort, the pieces fit seamlessly into the rhythm of a woman who plays many roles in one day.
The collection focuses on:
✔ Premium imported fabrics that are soft, durable, breathable
✔ Clean, modern silhouettes inspired by global fashion
✔ Versatile styles that transition effortlessly from day to night
✔ Subtle details & embellishments that elevate everyday wear
✔ Flattering fits designed with Indian body types in mind
Whether it's a minimalist ribbed tank, a playful embellished top, or an elevated casualwear piece — Pravé makes sure the wearer feels confident, comfortable, and effortlessly stylish.
Premium Fashion That Doesn’t Feel Expensive
In a world drowning in overpriced luxury and fast-fashion compromises, Pravé strikes the balance women have been waiting for.
Premium feel + Imported fabrics + Honest pricing
= Fashion that doesn’t make you think twice.
Pravé’s pricing is transparent, accessible, and inclusive — with all product prices being 100% tax-inclusive.
And for the launch:
Enjoy an additional 10% off with the code PRAVE10.
Crafted for Today’s India — Global in Style, Indian at Heart
Pravé’s design philosophy stands on four pillars:
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Comfort that inspires confidence
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Styles that flatter Indian silhouettes
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Designs that stay relevant across seasons
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Pricing that respects the customer’s reality
The brand draws inspiration from global fashion but adapts it thoughtfully for Indian climate, preferences, and everyday lifestyle.
What’s Coming Next?
This launch is only the beginning.
Pravé plans to expand into:
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New casualwear categories
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Seasonal mini-collections
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On-ground pop-ups
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Creator & designer collaborations
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Community-led styling events
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Digital content + podcast crossovers
With Ram Hirani’s strong background in entrepreneurship, brand storytelling, and content creation, Pravé is set to grow not just as a fashion label but as a movement for modern femininity and self-expression.
Welcome to Pravé — Where Everyday Fashion Feels Beautiful
Pravé celebrates the bold, expressive, evolving spirit of the modern Indian woman.
If you love fashion that looks global, feels premium, and still respects your budget — you’ve just found your new favourite brand.
Shop the launch collection now
✨ Premium imported fabrics
✨ Inclusive fits
✨ Prices include all taxes
✨ Additional 10% off with code: PRAVE10
This is Pravé — Timeless, like you.
